Do you have money to invest but you lack business ideas? Do you want to learn how to start a video production business? How about starting your own TV programs or reality shows for profits? Well, this article will provide all the details you need.
Television
is a means of communication; human beings have a need to express
themselves and share their ideas with others. Overtime, Technology has
aided us in reaching out to more people either in our immediate
environment or across the border. Television has the ability to convey
your message with sight, sound and motion, and can give a product or
service instant validity and prominence. So in this article, you will
discover how to package 10 programmes for over 150 TV Stations in
Nigeria and earn millions of Naira from sponsors. Even if you are not
based in Nigeria, you can still profit from this information by
implementing it anywhere across the globe such as USA, Canada, Ghana,
India, etc. In this article, you will also:
- Learn the amazing money making secrets all the Successful TV Producers use to earn millions of naira or dollars every year
- How to partner with TV Stations without spending a dime and rake in unlimited income
- Step by step blueprint that takes you by the hand and guides you to a successful career in the broadcasting Industry.
- How to Tailor your programme towards your professional background and earn massive income
Why You Should Start your Own Television Video Production Business
Anyone
who is abreast with Nigerian TV stations would have noticed a
remarkable change in terms of local content in the last 2 years since
the directive from the National Broadcasting Commission to stop airing
foreign programmes during the prime time belt. This is a reversal of
what it used to be when Nigeria had an influx of foreign programmes from
Mexico, England and the United States. With about 150 TV stations
spread across the Country, some of the stations are looking for local
programme content which will attract large viewership and a lot of
Nigerian professional have not really tap into this opportunity.
How to Start a Television Video Production Business in Nigeria
To get started, you must tailor your programmes towards your professional background. Basically every programme or TV show must have a concept, an objective, or an idea. As a young professional, depending on your background, it is imperative to tailor your programme towards your professional background, orientation and finally interest. Having a solid idea, which you are knowledgeable and passionate about, will aid your production process, the sincerity will show in the finished product. Irrespective of the different types of programmes or shows that are available today, the methodology for packaging this progarmmes for Television are similar
Steps to Producing your Own TV Show or Video
PRE-PRODUCTION
The
first step is for you to have an idea of what you intend to create and
also achieve. The second step is having a script for shooting or
packaging the TV show. The script will give you an idea of what you want
to do. It is also the script that will give you the format and
structure of the programme, for instance, the script will contain and
decide:
- The number of presenters the programme is going to have
- Is the going to be a live programme or a recorded programme?
- Will the Programme include interviews or Musicals?
- Will the programme carry commercials? If yes, what type of commercials?
- Would there be any backdrop?
- Is it a collaborative arrangement with the station or you have independent sponsors who are going to finance the project?
These
are what you are going to work on at this stage of fine-tuning your
show. It is also important for you to make a budget. Making a budget is a
function of how much you have and how much you are willing to spend; it
is also about identifying your concept and knowing how much it will
cost.
PRODUCTION STAGE
This is the stage when you will go
out to do the Recording. This is the time when you have to transport all
the members of your production crew especially if you have to travel
out of the Television Stations. You can also request for the assistance
of any production studio or company that have their in house directors
and crew members and equipment. Another option is seeking the assistance
of a consultant and an advertising agency. You must make sure that
everything is near perfection even if you have to do the recording over
and over again.
POST PRODUCTION STAGE
This is the editing
stage, this is when you will go to the studio and edit, this means going
through and cutting down what have been recorded. If you have an
interview programme that lasted for one hour for a thirty programme, it
is during the editing stage that you will select the most important part
of that interview to cut the interview back to thirty minutes. It is at
this editing stage that you will lay the music, display the name of the
person you interviewed on the screen; you will also display the names
of other members of the production crew at the end of the programme.
Types of Shows You can Package for Television Viewers
Potentially,
Nigeria has the biggest insurance market in Africa but weaknesses in
the industry; most of the large insurance business was underwritten by
foreign companies. You can use your show to restore the poor image in
negative claims, payment reputation, regain public confidence, and
create a positive industry image in Insurance Market .Make sure your
programme highlight claims that is being paid and you will be amazed by
the level of patronage from the insurance companies, representative
bodies or organizations, consultants and technical advisers which are
part and parcel of the market. These are the category of people will be
ready to pay for you air time.
Road Transport Shows on TV
NIGERIA undoubtedly harbors the highest number of vehicles in the West Coast of Africa. A recent statement by the Chartered Institute of Logistics and Transport revealed that more than seven million vehicles operate on Nigerian roads on a daily basis. The Federal Road Safety Corps (FRSC), Nigeria’s government agency responsible for safety on the roads has confirmed that 472 persons died in 500 road accidents in different parts of the country in December 2010. A TV show which will educate Nigerians on the safety issues will be relevance at this time. You will need to partner with relevance Government agencies, NGOs, NURTW, FRSC and other health care providers to get relevant information, which will educate our road users on how to reduce road accidents on our roads.
The
local aviation industry has a role to play in ensuring foreign
investors explore the country’s potentials and that the time to chart a
new course in the country’s aviation industry is now. With a teeming
population of more than 140 million people, only 2.8 million people
utilize domestic travel annually while 2.6 million passengers are
recorded in international flights. Your programme should highlight the
current, safety issues and flight schedules in our airlines, your
sponsors are the airlines that are ready to showcase their activities to
their customers.
You can partner with TV stations to broadcast news in a unique format. You can also have a segment for special documentary on a corporate organisation; which will highlight their contribution to the Country and their community. This paid slot will augment the bills and present the viewers with news from another angle. You can also create a segment for upcoming newspapers give their editors 5 minutes to reveal the content of the upcoming editions to the viewers. A lot of new entrants are looking for a platform to showcase the content of their newsprint, some of them are looking for new customers while the popular ones want to stay in the market and they are ready to buy advert slot in your news programme.
From all indications, the health condition in Nigeria is highly deplorable. Among the most common diseases in Nigeria are malaria, guinea worm, pneumonia, measles, gonorrhoea, schistosomiasis, typhoid, tuberculosis, chicken pox, diarrhoea and, more recently, AIDS. A TV programme that will educate Nigerians on the preventive measure of these diseases will attract a large viewership. You can target the NGOs, Government agencies, International organisations like WHO, UNICEF, UNDP and other stakeholders in our health sector. You should also note that pharmaceutical companies will also like to advertise their products on this programme. Don’t forget to include the traditional medical practitioners; they will also compete for advert slots in your health Programme
Nigeria
offers a wide variety of tourist attractions such as extended and roomy
river and ocean beaches ideal for swimming and other water sports.
Nigeria also boast of unique wildlife, vast tracts of unspoiled nature
ranging from tropical rain forest, magnificent waterfalls, some new
rapidly growing cities and climatic conditions in some parts of the
country that are particularly conducive for holidays and vacations.
Other attractions include traditional ways of life preserved in local
customs; rich and varied handicrafts and other colourful products
depicting or illustrating native arts and lifestyle, and most
importantly, the authentic unsophisticated but friendly attitude of many
in the Nigerian population.
However, many of these attractions
are still largely untapped and even at their raw states; they are still
being enjoyed by few outsiders, either very rich visitors in quest of
exoticism or adventurous people in search of new challenges and
experiences. Make sure your programme content carries along the Ministry
of Culture and Tourism at both the Federal and states level. You will
also need to partner with embassies, Transport companies, Airlines and
the Traditional rulers. With this support you will be busy getting
letters and invitation to cover events, which often times attract
sponsors to your TV programmes.
A
Real Estate TV show must be designed with a fresh approach to
longstanding challenges in the Real Estate Sector in Nigeria. The
programme should be aimed at showcasing the real estate sector with
respect to home buying, home selling, and property listings; whether
it’s a house, condo, an apartment, or any other type of property. You
should endeavour to work with Real Estate surveyors, entrepreneurs and
companies; and they will pay your bills as they advertise their
available properties.
If
you are creating a fashion show for Nigerian audience, you must not only
celebrate the creative ability of Nigerian and African designers
through the use of local fabrics but also create a platform for young
and budding designers to come showcase their designs to the world. The
TV programme on fashion should parade renowned designers, it should also
feature upcoming designers; there by exposing and celebrating their
creativity. These designers will buy the air time that will pay your
bills for the advert slot.
TV
drama should teach morals and add value to the society, as stories
change lives faster. Parents want to see good TV dramas that their
children can learn from. Storytelling is very vital in African culture,
and the stories always have morals embedded in them. TV production
should have contents that promote African values. A situation comedy,
also known as sitcom, is a genre of comedy that features recurring
characters in a common environment such as a home or workplace,
accompanied with jokes as part of the dialogue. The 80’s and 90’s in
Nigeria belonged to actors and actresses who lit up our television
screens with superb performances in soaps, TV dramas and shows such as
Inside Out, Mirror in the Sun, Supple Blues, Behind the Clouds,
Checkmate, Fortunes, Basi & Company, Ripples, New Masquerade, Fuji
House of Commotion, The Village Headmaster, Cockcrow at Dawn, Second
Chance, Tales By Moonlight and the list goes on. To get the best in this
industry, you must work with experienced Producers and scriptwriters.
You can start your own TV drama and enjoy sponsorship from corporate
organizations
Your show
must give up to date resource information on National and Global
Financial markets like stock news, money market news, bonds, investments
updates, issues in the news, opportunities in the oil and gas sector
etc. You can also delivers development reports, Market information,
investment opportunities and more from Nigeria and globally. You can
target the banks and other financial institution for sponsorships. You
can create a segment for the company, or CEO of the week and you will be
amazed at the level of patronage from some of these financial
institutions.
Other programmes are
Automobile, Information
Technology, Telecommunications, Shoppers Guide, Maritime Television,
Politics, Cultural dances, Personality Profile, Educational Programmes,
Musicals, Construction, Oil Industry, Religion, Dating Game Show,
Agriculture, Women Empowerment Programmes, School Quiz Competition,
Teenage Programmes and so on.
How to Make Money from Your Television Shows
Advertising
rates are determined by program popularity. Advertising Slot vary,
usually from ten seconds up to sixty seconds. These ad placements are
often utilized by companies who wish to promote specific products such
as launches of new items, or special events. Companies have advertising
budgets which differs with size of company. Cost of advertising depends
on the length of the advert and the spot where the advert will be
inserted.
In some State Owned and Private TV stations in Nigeria;
- 60secs advert cost between N18,164 to N32,000 for the 6am – 4pm belt
- N20,171 to N35,000 for 4pm – 7pm
- N34,671 to N40,000 for 7pm – 11pm
- N12,311 to N15,000 if you want 11pm – 6am belt, all 60secs.
Any
Customer that wants his programme on any of the time belt will be
directed to you if you have paid fully for the programme but if you are
partnering with the TV stations you will need to share the proceed.
The most expensive advert rate is from the stations with the largest network, they are
African independence Television (AIT) and Nigeria Television Authority (NTA). Their adverts goes for
N406,885 and N575,000 respectively for 60 seconds advert. While the
30 minutes programme on this network is N750,000 and the one hour programme is N1.5million;
with 5 advert slots, you would have made your profits many times over. A
lot of corporate organization have big advertising budget and some of
them have the funds to pay for 5 or 10 slots while some can pay for a
full quarter which is 13 weeks.
Why TV Show Production is a Business Opportunity for Small investors
If
are a small business investor, you can have a barter arrangement with
any of the TV stations in Nigeria. Buying airtime is really expensive
and most TV stations look for qualitative content programming to be
compiled for a given quarter which is 13weeks. If your programme is good
and bound to generate dedicated viewership, the TV station could
collect your programme without collecting a dime from you. However,
depending on agreement on the terms of the barter, you would be required
to market your show to attract sponsorship or advert placements. The
proceeds from this would be shared in a formula stipulated by the
agreement. Example,
60:40 ratio or 70:30; whichever way it goes. Most agencies pay 90 days after they have run the advert on the TV. It is called “turn-around time.”
You can also sell your series at MNET or other cable station and their price goes for between $500 – $750 per episode.
Nigeria Television stations can still accommodate more quality programmes, as long as you can package unique, interesting and quality progammes for their audience. TV production should have contents that promote African values.
