Masabi to provide mobile tickets for
capital’s Metro-North Railroad and Long Island Railroad

Masabi: Ben Whitaker, Tom Godber and Ed Howson
by Megan
Dunsby
Updated:
May 1, 2014 Published: May 1, 2014

Masabi: Ben Whitaker, Tom Godber and Ed Howson
Mobile ticketing and payments start-up Masabi, founded by members of the Young
Guns class of 2012, has announced it has signed a major deal with New York’s Metropolitan Transportation Authority (MTA); a
contract which will see it provide mobile ticketing services to the city’s
Metro-North Railroad (MNR) and Long Island Rail Road (LRR).
Founded in 2002 by Ben Whitaker, Tom Godber and Ed Hawson, Masabi
uses cloud-based ticketing technology which allows passengers to buy train tickets using
just their smartphones via its mobile app ‘JustRide’, or website, so that
travellers “never need to carry a paper ticket again”.
Through the app, users are able to purchase any ticket type
with payment being
made with editdebit or credit card. Tickets are then sent to
the users’ phones as an electronic ticket or encrypted barcode which can be
validated by train conductors.
Potentially signalling the end of ticket queues for two of
America’s largest train lines , MTA joins several leading transport groups
within Masabi’s client portfolio including Virgin Trains, First Group, Boston’s MBTA, San Diego MTS,
Thames Clippers in London, and CrossCountry Trains.
The news builds
on a series of successes for the transit mobile ticketing firm having racked up
annual transaction processes of over $90m and securing backing from leading
venture firms MMC Ventures, m8 Capital and Fontinalis Partners to the tune of
$6m over two rounds.
Masabi CEO, Whitaker, said: ”Mobile ticketing is all about
making life easier for
transit riders.
“By transforming smartphones into vending machines, we are making waiting in line a
thing of the past. We are excited to be working with Metro-North and Long
Island Rail Road to bring our award-winning technology to New York’s
commuters.”
Thomas F. Prendergast, chairman and CEO of the MTA,
added:
“This is a step forward as we look to use the latest technologies available
to make fare payment at all our agencies easier, faster, and more convenient.”
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