PPC
is one of the four basic types of Search Engines. PPC is also one of the most
cost-effective ways of targeted internet advertising. According to Forbes
magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is
expected to increase to around 8 billion dollars by the year 2008.
These
engines create listings and rate them based on a bid amount the website owner
is willing to pay for each click from that search engine. Advertisers bid
against each other to receive higher ranking for a specific keyword or phrase.
The
highest bidder for a certain keyword or phrase will then have the site ranked
as number 1 in the PPC Search Engines followed by the second and third highest
bidder, up to the last number that have placed a bid on the same keyword or
phrase. Your ads then will appear prominently on the results pages based on the
dollar amount bid you will agree to pay per click.
How
do you make money by using PPC into your affiliate marketing business?
Most
affiliate programs only pay when a sale is made or a lead delivered after a
visitor has clickthrough your site. Your earnings will not always be the same
as they will be dependent on the web site content and the traffic market.
The
reason why you should incorporate PPC into your affiliate marketing program is
that earnings are easier to make than in any other kind of affiliate program
not using PPC. This way, you will be making profit based from the clickthroughs
that your visitor will make on the advertiser’s site. Unlike some programs, you
are not paid per sale or action.
PPC
can be very resourceful of your website. With PPC Search Engines incorporated
into your affiliate program, you will be able to profit from the visitor’s who
are not interested in your products or services. The same ones who leave your
site and never comes back.
You
will not only get commissions not only from those who are just searching the
web and finding the products and services that they wanted but you will be able
to build your site’s recognition as a valuable resource. The visitors who have
found what they needed from you site are likely to come back and review what
you are offering more closely. Then they will eventually come back to search
the web for other products.
This
kind of affiliate program is also an easy way for you to generate some more
additional revenues. For example, when a visitor on your site does a search in
the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’
account will then be deducted because of that click. With this, you will be
compensated 30% to 80% of the advertisers’ bid amount.
PPC
is not only a source of generating easy profits; it can also help you promote
your own site. Most of the programs allow the commissions received to be spent
for advertising with them instantly and with no minimum earning requirement.
This is one of the more effective ways to exchange your raw visitors for
targeted surfers who has more tendencies to purchase your products and
services.
What
will happen if you when you integrate PPC into your affiliate program?
PPC
usually have ready-to-use affiliate tools that can be easily integrated into
your website. The most common tools are search boxes, banners, text links and
some 404-error pages. Most search engines utilize custom solutions and can
provide you with a white-label affiliate program. This enables you, using only
a few lines of code, to integrate remotely-hosted co-branded search engine into
your website.
The
key benefits? Not only more money generated but also some extra money on the
side. Plus a lifetime commissions once you have referred some webmaster friends
to the engine.
Think
about it. Where can you get all these benefits while already generating some
income for your site? Knowing some of the more useful tools you can use for
your affiliate program is not a waste of time. They are rather a means of
earning within an earning.
Best
know more about how you can use PPC search engines into your affiliate program
than miss out on a great opportunity to earn more profits.
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