Overture or now known as Yahoo because of Yahoo’s
takeover, was the original inventor of the use of the P4P or Pay for
Performance. Overture saw that the internet was fast becoming the easiest and
most convenient way to shop, and advertising was going to hit at an all time
high because of the many businesses in the arena.
To get a person to go to a site than others, it needs
to be very visible. Providing ads that could direct potential consumers and
costumers to their site would allow them to have an increase in traffic as well
as sales. Yahoo provides a service that can put a site or company’s ad in their
sites that can be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase
their traffic by using their services. With more people being aware of your
site, there would be more traffic and visitors to your site given the chance to
view your pages as well as your products. With even a small percentage of
successful sales, with a high traffic volume this could still be a substantial
figure for your company.
Getting a consistent substantial flow of website
visitors is every company’s goal. Many methods are devised and utilized to
ensure that there would be more people to boost the sales and to be aware of
the existence of such a product or service. Website visitors are potentially
the life blood of your internet based business.
Yahoo/Overture utilizes the same principle as
Google’s Adwords. In fact, they are very similar to each other that they use
keyword and keyword phrase searches and to determine which ads to show per
search. When a person types in a keyword or keyword phrase to search for
anything, the search engines gives out the results in a page. Then at the right
side of the page, you will see selected ads that have paid for their ads to be
viewed with certain keywords and keyword phrases searched.
For example, Lets say you run a car parts
retail/wholesale site. You choose keywords that can prompt or trigger your ads
to be shown in the page when a keyword is searched. When a search engine user
types in Honda Accord, your ad may come up if you have designated that as one
of your keywords. You don’t need to fully optimize your site with Search Engine
Optimization methods and techniques.
While some labor so hard to make their site one of
the high ranking sites per keyword search, you get the chance to be on the top
of the list or at least in the first page of a search result increasing your
chance to be clicked on. With that, you drive traffic and website visitors to
your site a lot faster.
You will have to pony up some cash when using this
service though. There are different ways Yahoo/Overture will charge you. It may
be in the number of Keywords or Keyword phrases your ad uses or in the many
times your ad is clicked on. Others offer many other services like having your
ad show up not only in the search engine pages but also with some third party
sites.
Third party sites support ads that have the same
theme or niche as them. With more areas your ad is shown, you increase the
chances of people knowing about your site or product. With more website
visitors you increase the sales of your site which makes your investment with
your ads a wise one.
With so many competitions in the internet based
businesses, it is necessary to take a huge leap forward from the pack by
advertising. Yahoo/Overture will be a great place to start. Many have utilized
their services and have reaped the rewards of this decision. It’s a marketing
strategy that will increase your website visitors as well as increase your
sales resulting to profit.
It takes money to make money, while there are some
methods that are basically low cost or free, using a marketing service such as
what Yahoo/Overture offers will provide results faster and on a larger scale.
Many businesses have learned this the hard way, don’t be counted with them.
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